Insights

The vegan food market is significantly growing in recent years as a result of the increased consciousness about animal welfare, environmental sustainability and health. More and more people consume vegan and plant-based meat alternative products on a daily basis, which contribute to boost demand and market growth. According to Fortune Business Insight, the global vegan food market size valued at USD 23.31 billion in 2020 is projected to grow to USD 61.35 billion in 2028, at a CAGR of 12.95% during the 2021-2028 period with 72% of consumers now prioritising healthier food & beverage choices also as a result of Covid 19.

We are back with our annual health and wellness trend predictions for the coming year! This year, there's a shift towards mindful eating, with people focusing on whole, nutrient-dense foods that support their health goals. From the rise of the flexitarians to a drive from consumers seeking functional foods which carry evidence backed health claims, the theme of 2024 is definitely all about purposeful eating. We also look at the rise of the “flexitarian” and the increasing popularity of hybrid products. Below we explore the 5 top trends shaping food and wellness in 2024…