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Exhibit · Trade Mission · November 2026

Exhibit with us in Dubai

Join the premier B2B platform for Free From, Fine Food and healthy FMCG brands in the heart of the Middle East and GCC region. Free From & Fine Food Dubai is co-organized with the Middle East Organic and Natural Products Expo Dubai and brings together suppliers, buyers and market-entry partners.

B2B exhibition Trade Mission Matchmaking GCC buyer access
Why join?

Meet buyers. Build your market. Grow in the GCC.

1-to-1Curated meetings with relevant importers, retailers, distributors and food service buyers.
15k+Co-located visitor opportunity through the Middle East Organic and Natural Products Expo Dubai.
TMTrade Mission support for companies looking for serious market entry.
Dubai track record

Numbers that support your business case

The Dubai edition has proven to attract a focused business audience. Use the show, matchmaking programme and Trade Mission route to turn market interest into direct introductions.

2,200+ Registrants focused Dubai food audience
1,300+ Trade Visitors buyers, importers and distributors
230+ Impactful Meetings targeted 1-to-1 introductions
100+ Exhibiting Companies international food brands
15,000+ Co-located Visitors with Organic & Natural Products Expo Dubai
Exhibit & benefit

More than a booth

Free From & Fine Food Dubai combines exhibition visibility with buyer meetings, conference content and Trade Mission opportunities. The page is focused on suppliers who want to meet distributors, wholesalers, importers, retail groups, food service buyers and regional decision makers.

Trade Mission is important

For brands entering the Middle East, the Trade Mission helps structure your Dubai participation around market knowledge, business introductions and follow-up opportunities. It gives exhibitors a clearer route from interest to qualified conversations.

Ask about Trade Mission
1

B2B exhibition visibility

Showcase your products to a dedicated Free From, Fine Food, organic, natural, plant-based and healthy FMCG audience.

2

Trade Mission support

Join a guided market-entry route with meetings, introductions and direct access to regional buyer networks.

3

Guaranteed 1-to-1 meetings

Use curated matchmaking to connect with importers, wholesalers, distributors, food service and retail decision makers.

4

Conference & market insights

Learn from regional experts, keynote speakers and industry leaders while building your Middle East growth strategy.

Market opportunity

Take advantage of a market with immense growth

Forge meaningful connections with food distributors and wholesale traders across the GCC region, Jordan, Iraq, Iran, Egypt and beyond. The Dubai edition is designed as a practical marketing and business development model for healthy, Free From and Fine Food suppliers entering the Middle East.

The event covers Healthy, Diet, Vegan, Free From, Organic and Plant-Based food categories and creates opportunities to meet GCC importers, wholesalers, traders, distributors and decision makers in retail, food service, catering and healthy food distribution channels.

His Excellency Abdulla Bin Touq Al Marri visiting Free From & Fine Food Dubai
His Excellency Abdulla Bin Touq Al Marri visiting Free From & Fine Food Dubai
Business networking and conference moments at Free From & Fine Food Dubai
Business networking and conference moments at Free From & Fine Food Dubai
Natural and Free From products showcased in Dubai
Natural and Free From products showcased in Dubai
Who participates

Suppliers and innovators

  • Brand owners & food manufacturers
  • Food & health ingredient manufacturers
  • Wholesalers & distributors
  • Importers & exporters
  • Testing, certification & quality management
  • Free From, vegan, organic and functional food innovators
Who you meet

Buyers and decision makers

  • Retail groups and supermarket buyers
  • Specialized retail and health store chains
  • Importers, traders and wholesalers
  • Food service companies and caterers
  • Hotel food & beverage management
  • Category managers and product managers
Segments at the show

Clear categories for a focused audience

Healthy

Functional foods, better nutrition, wellness products, sport nutrition and healthy lifestyle concepts.

Diet

Gluten free, dairy free, lactose free, egg free, sugar free, meat free, allergy free and other Free From innovations.

Organic

Natural and organic products with clean ingredients and strong regional growth potential.

Vegan

Plant-based products, vegan convenience, snacks, meals and fast-growing alternative food categories.

Free From & Functional

Sugar-free, allergen-free, alcohol-free drinks, functional foods and beverage innovations.

Fine FoodTech

Sustainable products, zero food waste solutions, packaging, processing and innovation-driven food technology.

Exhibitor voices

Words from brands that joined Dubai

Use these exhibitor reviews as proof that the audience is focused, relevant and business-driven.

Truly amazing experience and event!

Angrain

We spoke with some serious buyers and made valuable and interesting connections at Free From & Fine Food Dubai.

Outcast Foods

The event offers high-quality visitors.

Nutrivita

Lots of good interest from serious buyers.

Pomegranate Wellness

Good quality potential business connections, and well organised.

Rio Largo Olive Oil

A massive learning and networking experience.

Fehmz Mocktails
Book and benefit

Discover, explore and connect

Discover conference sessions to educate and inspire your market plans. Explore the company expo area for branding, product showcase and tasting. Connect with curated buyers and vetted suppliers for better business partners and guaranteed business connections.

Supplier goals

  • Meet retail groups
  • Find importers
  • Reach food service
  • Connect with distributors

Buyer goals

  • Find short-term deals
  • Discover private label products
  • Source healthy brands
  • Meet sustainable innovators
Trusted network

Companies and partners connected to the platform

Over the past years, Free From & Fine Food Dubai has welcomed trusted companies and partners for quality, market access and value.

Organic Natural
Global Management Dubai
World Trade Center
Bolst Global
Halal Trade & Marketing Centre
Food Business Gulf & Middle East
AMEFT
b2match Matchmaking Tool
Contact

Contact the team

Chris Gottschalk

Chris Gottschalk

Account Director

+31 (0) 76 205 0501
chris@ebcexpo.com
Ronald Holman

Ronald Holman

Exhibition Management

+31 (0) 646 352 188
+31 (0) 76 205 0501
ronald@ebcexpo.com
November 2026

Secure your place in Dubai

Be part of the conversation shaping the future of Free From, Fine Food and healthy FMCG in the Middle East. Request the participation package and Trade Mission details.

Free From Fine Food Dubai 2026

Participating

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