Dubai · 16–18 November 2026

Visit Free From & Fine Food Dubai

Discover new products, meet international suppliers and connect with the food professionals shaping the Middle East market. One focused B2B event for free-from, natural, organic, plant-based, functional and premium food.

2,200+ Trade visitors at the previous edition

100+ Exhibiting companies and suppliers

1:1 Matchmaking and business meetings

Plan your visit

Dates16–18 November 2026

Opening hours10:00 – 18:00

VenueDubai World Trade Centre, Sheikh Zayed Road, Dubai, United Arab Emirates

AirportDubai International Airport (DXB), approximately 15 minutes from the venue

MetroDirect access via World Trade Centre Metro Station, Red Line

TransportTaxis, Careem and Uber are widely available

VisaCheck UAE entry requirements →

Why visit

Find the products and suppliers your business needs next

Free From & Fine Food Dubai brings together international brands, producers and suppliers across the categories that are growing fastest in modern food retail and foodservice.

Use your visit to discover products, compare suppliers and arrange relevant conversations with companies looking to build business across Dubai, the GCC and the wider Middle East.

DiscoverNew free-from, natural, organic, plant-based, functional and premium products.

ConnectMeet brands, producers, exporters and industry specialists face-to-face.

SourceFind relevant products and suppliers for retail, distribution, hospitality and foodservice.

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Visitor profile

Who should visit?

The event is designed for professional buyers, sourcing teams and food industry decision-makers looking for new products, suppliers and commercial opportunities.

Retail & Buying

Retailers & supermarket buyers
Groceries & convenience stores
Duty free
Wholesalers
Category & sourcing managers

Import & Distribution

Importers & traders
Distributors
Agents
Food manufacturers & processors
International trade partners

Hospitality & Foodservice

Hotels & resorts
Restaurants & cafés
Catering & contract caterers
Airlines & inflight catering
Hospitals, education & government

Meet the type of buyers already connecting in Dubai

A selection of buying organisations that joined previous matchmaking sessions, including retail, inflight catering, hotel groups, traders and distributors from across the GCC.

Choithram Group

Emirates Flight Catering

Grand Hypermarkets

Fresh Express

Legoland Hotel

Hilton

Nesto

Premier Inn

Captain Fresh

Tandoor Cloud Catering

What visitors say

I had very productive meetings with producers from South Africa and the UK, and I am in touch with them about possible production of products that we plan to sell in Middle East markets. The panel discussions were extremely informative and helped me understand the latest trends in the food industry while hearing first-hand insights from industry leaders. Thanks a lot!

Imran Chohan, Regional FMCG Head at Galadari Food and Beverage