Consumer factors are driving the demand for functional foods such as aging populations, sport and healthy lifestyles, concerns over obesity, diabetes, high blood pressure and a growing focus on nutritional value.
Covering Gluten Free, Dairy Free, Lactose Free, Egg Free, Sugar Free, Meat Free, Allergy Free and many more Free From Products. The need for free from foods is driving innovation across many sectors.
More and more free from products at the show are produced with natural ingredients, great segment at the show.
Consumers are choosing for Vegan Products and Vegan is Free From. Vegan junk food in particular, such as pizzas, burgers, kebabs, grilled cheese and fried foods, is becoming increasingly mainstream and widely available in fast food outlets.
The Middle-East market is eagerly sourcing products with a claim on sugar-free, sugar alternatives, allergenfree and alchohol free drinks. Functional food and beverage stimulate body functions and cognitive performance like sport performance and enhancement of memory or quick recovery of illness.
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