We are back with our annual health and wellness trend predictions for the coming year! This year, there's a shift towards mindful eating, with people focusing on whole, nutrient-dense foods that support their health goals. From the rise of the flexitarians to a drive from consumers seeking functional foods which carry evidence backed health claims, the theme of 2024 is definitely all about purposeful eating. We also look at the rise of the “flexitarian” and the increasing popularity of hybrid products. Below we explore the 5 top trends shaping food and wellness in 2024…